In late 2016, a track entitled “Winona” was uploaded to SoundCloud by a sole Disc Jockey and now acclaimed producer, DJ Boring, with surprising and reactive acclaim. The track spread throughout the major music streaming and downloading platforms, as well as made a good background song for many explanatory or analytical Youtube videos. The producer’s name spread like wildfire throughout these platforms, giving rise to his musical approach. The song itself is a slow, entrancing void that gives the listener at least a minute and few seconds of Winona Ryder preaching about difficulty until that pulsating, one-tempo beat ensues and envelopes the listener into its meditative world. Around three-and-a-half minutes in, the pulsation halts, and the dreary and slow melody is then accreted by a three-step chord play, as Ryder then adds to her motivational philosophy. Around five minutes in, the track blends all the conspicuous elements together, now submerged in the highest peak of the edible’s power.
Although the producer made a name for himself as a young and creative talent, there is an odd surge of older names that have been gaining more attention every day. Such as those of Cody Currie and Harrison BDP of the modern purge, the lost names of Mathew Herbert and Theo Parrish have been curated from the streaming platforms and beheld for the curious audience to witness. The mystery began with the popularity shot towards the Winona track, and how the revival of House music began percolating through major streaming services such as SoundCloud and Youtube. Young and ambitious lovers of dusty vinyl records finally felt their sound resonating with an awaken audience, as older musicians have been noticed and praised for their discovery of the sweet sound.
As the internet’s authority grew into a leviathan over the influence of the consumer’s music taste, more subgenres have been tampered with, found, and loved. Now more than ever, there is a plethora of music held right in the listener’s hand, and only then does it come to the decision whether the genre can stride with the modern listener’s ear, or wane into obscurity. Artists no longer have to strenuously find a connection to a radio station or an advertisement on television. One upload on any platform, a few marketing strategies, and a helpful tie here and there can set your music either drained down the sewers or soaring into the ether.
Especially, but not solely, from DJ Boring’s reintroduction of House Music, musicians from before and after have been garnering the audience of the genre, finally finding a home for their music to be shared and their people to get together and assuage the distractions from the stoic world. When looking at the view counts of tracks from producers such as Theo Parrish, it’s essential to look at the importance of this genre back before its relaunch. Deep House was cultivated as a result of blending Chicago’s 1980’s House scene with the sensuous grooves of single or double tempos and typical Jazz or Blues samples. The result was the mounting of many urban party goers populating Chicago nightclubs for a night out with friends and partners. This type of percolation of Chicago talents managed to pounce other major cosmopolitans at the time, such as New York City and Los Angeles, along with their regional compatriots and neighbors. Nightclubs around the late twentieth century were gaining attention for their experimental and advanced form of Shamanism that evolved from the days of mass gatherings and local parlor hangouts.
Every decade witnessed the transformation of the nightclub, as the grooves kept becoming more entrancing, esoteric, and almost spiritual. These reservoirs were mostly transparent outside the U.S. as well, most notably in Europe and East Asia. Altogether, each small reservoir in whatever part of town you were from elicited the same hypnagogic illusion, where many of the party dwellers drank, laughed, and attracted one another in a night of momentous energy and escapism from the political and economic turbulence disdaining them all. Throughout the 1990’s and entrance into the new millennium, the sensuous grooves and lo-fi atmosphere of the local nightclubs began to wean off in exchange for the explosive energy of radio club bangers. Slowly, House musicians began to go hungry and found the latent developments of internet websites and local shows as the means to get by.
During the early 2000’s and transition into the next decade, EDM found it’s carrier of perpetual enhancing gaming consoles and the advent of Youtube videography. Culture began to undulate with the strengthing of technological consumerism and managed to find it’s way to shock the young minds who were the curators of the weapons. 2010 and a few years beyond revolted against the quiet escapism through forms of hard Trap and EDM music, which began to recalibrate between major digital platforms and commercial play. Throughout the recent years of the musical explosion of every genre, listeners became more aware of the existence of the withered and buried reservoirs.
Such genres like Chill Hop initiated a battalion of listeners and creators, expelling dishes of delicacies on Youtube and SoundCloud. Jazz Rap became an essential creation after the intricate expulsion of Rap’s many distinct subgenres, now handling concerts and listening sessions on platforms such as Spotify and Pandora. Deep House is an older and more recluse genre, but even it has been receiving coteries of fans worldwide. Modern musicians such as Cody Currie and Harrison BDP have been making Deep House music fervently fun again. Much of House music relies less on critical analysis and thought, and more on sensational pleasure and escapism. The listener becomes more aesthetically attached to the vibrations it protrudes and aura it expels.
With radio play and television now being obscure conduits for discovering music, genres such as Deep House have managed to invade the media giants and give the audience options to what they like and what they want. Artists such as DJ Boring have allowed the genre to stay as an essential staple on SoundCloud playlists and Youtube mixes, rather than degrade into urban recollections and nocturnal memories.